They include advanced segmentation, marketing efficiency, seamless communication, in-depth analytics and, ultimately, higher . Shoppable content is already a phenomenon on platforms like Facebook and Instagram. It uses images of real people and places to strike the nostalgia chord in its viewers, reminding them of the good times we had togetherwith a beer in hand, of course. Digital Marketing Agency; For digital marketing agencies, having optimized websites is the best way to keep up with the demands of customers and sustain the growth of their companies. Here are the ten best commercials of 2022: Samsung: Love hurts - the spider. If you are low on financial resources, there are still plenty of ways you can creatively engage in video content ideas. They range from video ads on social media, commercials on TV, to quality content from YouTube. 4. Overlay some text, add some music, and slap on your logo. Unlike traditional commercials that try to sell the product, Washington Post tried to connect with its audiences by appealing to human emotions. Along with their versatile areas of expertise, The DVI Group has a list of diverse clientele as well. One of the top video marketing trends for 2022, that was also a top trend in 2021, is using social media videos ads . Budweiser has mastered COVID marketing by associating its product with good times past, while other brands have repeated the same tired Well get through this together mantra over and over. In this article, we'll look at what's trending in 2022 in the world of marketing video production and guide you around tactics and how to build a winning. For your video content marketing strategy, remember that brand awareness comes more easily if a customer shares your video. Being a steel manufacturer, Sjolund's big challenge was to provide information about what they do and what sets them apart from the competition. Where is your video content going to be released? A sustainable strategy has become more important for all companies across industries to stay competitive. It is a perfect example of how marketing videos can parody other brands to their advantage. So, let's ex. And thats why its included in our 20 best marketing videos. Implement the Strategy. Google perfectly creates a sense of a global community, which further strengthens its position as a global search engine. Social media platforms are all set to turn into mini ecommerce websites in 2022. Key Features. 1. Apple: 1984 Super Bowl Ad (1984) Apple 1984 Super Bowl Commercial Introducing Macintosh Computer (HD) Watch on. But regardless of your opinion on it, you cant disagree on one thing it is epic! 1. This commercial focused on a journalists job and the many dangers related to it. They partnered with one of the worlds biggest musicians and a huge Gen-Z heartthrob, Bad Bunny, to promote their Flamin Hot Cheetos snack. There needs to be a sense of personal connection. Videoshop. Topics the team have recently discussed include video interviews and YouTube marketing. One thing to remember which planning out your video content marketing strategy is who your target audiences are. So far, the campaign has racked up over 120 million interactions. Updated: 8 hours ago. Old Spice Man is a must-include in every viral marketing video list as this ad has become a worldwide phenomenon. Well, this commercial uses similar tactics. There are numerous video hosting platforms available online. 6. Through the Center for Marketing Technology, students at Bentley University work directly with the marketing departments of some of the well-known brands such as Apple and Converse. This commercial by American Greetings does just that. Several marketing prognosticators shared their marketing predictions for the coming year: 1. Did you find some of these ads inspiring? Akash believes that the move to vertical could actually make life easier for marketers. Click to reveal However, it quickly became notorious for its mixed reception. The ad finishes with an appeal to get vaccinated and includes resources to learn more about the jab. Piktochart. The secret behind this low-budget viral video is straightforward emotions, and plenty of them! If you're about to embark on designing your brand-new marketing strategy for 2022, then this detailed piece will be useful as it covers off the best marketing strategies that marketers are using today, including social media marketing.. As Seen on TV. At the end of the commercial, the man directs the audiences to check out DollarShaveClub.com. This video succeeds in portraying the complex . Today, consumers expect transparency from businesses and therefore, many companies are working towards implementing a sustainable strategy. FREE Video Marketing Courses (Skillshare) 8. Without further ado, here are 22 of 2022's best marketing campaigns: 1. Another innovative video content marketing that touched a chord with its target audiences is Reeboks 2016 marketing video. Image Source: Ahrefs. 69,518. Features With Vidyard, you can easily create better CTAs, 360 videos for customers and stunning 4K support. Gary Vaynerchuk is one of the biggest names in digital marketing, so it makes sense that he's written one of the best books on social media marketing. These are a perfect mix of shock factor and humor! Well, Squatty Potty gave us the perfect video content idea by creating a mix of cute and humorous marketing videos for business. Personally, we're quite impressed with what they at Sjolund are able to do - see for yourself in this company video. Best Multichannel Marketing Campaign Winner: Dorwest Herbs - Fireworks 2021: Naturally dial down your pet's firework fear Silver: Denby Pottery - Denby Handcrafted - Makers Month HubSpot focuses on a range of topics including video and many more. Below, Marketing Dive breaks down the 2021 campaigns that were able to thread the needle deftly, balancing boldness with an execution that resonated with consumers. Many videos are musical performances and most have trendy soundtracks. 3. Voice search will increase by 50% by 2022. Social-Media-Inspired Video Marketing Trends in 2022. Similar to Doves video content marketing strategy, this commercial took a unique approach to its brand awareness campaign. Why You Should Attend: MozCon has been a top marketing conference for years. This search engine has excelled in publishing one of the most effective marketing videos. Video ads are currently raking in billions of dollars annually and it shows no signs of slowing down any time soon. Emile L'Eplattenier, Managing Editor, The Close. It worked like a charm! Maia Wells. Who are your target audiences? With this corporate film, Universal Robots wanted to make customers at ease by communicating their tried-and-tested processes as well as great support staff and community. This ad was so popular that Toronto-based Gotstyle saw a massive increase in popularity that the company even opened a second retail store in the city. Let's examine each of these 2022 marketing trends. It used hidden cameras to shoot this commercial, which gives a sense of authenticity to the brand. MozCon. The commercial also reveals the latest features of the vegan sausage roll. Rather than creating a video ad to sponsor a TV show, Barclays Bank UK produced a whole mini-dating show. This commercial goes out of its way to show a different kind of adventure, that of essential service personnel. This ad was constructed to appeal to the viewers love for animals by including over two minutes of many different species playing together. Record educational streams, create behind-the-scenes videos and tutorials and take advantage of live format by hosting watch parties via Facebook Live. Best YouTube Ads of 2021 and 2022. 5.39.124.73 This website uses cookies. It shows Apple as an empowering tool in the new age of information. It's funny: The most popular videos are funny, oddball, or goofy. Ultimately, giving your video content strategy a boost will become easier. Grand Island Tourism wins statewide award for best marketing campaign. Let's take a look at some of the best corporate videos - in our humble opinion. Looking for ways to reach and convert your audience? As technology becomes more advanced each year, robots are developing as well, which means they can complete more advanced tasks. We cater to B2B, B2C, and D2C companies of all sizes and in a wide range of industries.We're known for creating the best corporate videos on the market, combining experience and . Conclusion: The tourism industry is busier than ever, with the number of international tourist arrivals expected to reach 1.2 billion by 2022. Home Depot captured its audience in a moment with quick, colorful shots of different parts of the home. HubSpot. Who says you need a huge marketing budget to make a masterpiece? VideoScribe. These are the best marketing schools of 2022 that produce top-notch talent: [Source: Bentley University] 1. If you are a marketer looking to increase brand awareness and turn up the conversion rates, you need to start focusing on video content marketing strategy, if you havent already. This commercial features a unicorn, doodles of a colon, and a medieval prince. Receive the latest industry news once a month. These are the core questions that great marketing videos deal with. If humor is your best friend and marketing is your forever love, you would instantly fall in love with this one. List your agency among the leaders of the industry, promote your work, create original content, find new team members and keep up with digital marketing events. 3. But, creating a dialogue tastefully and sensitively is, in fact, highly appreciated by audiences. Top Video Marketing Courses (Udemy) A team of global YouTube and Marketing experts has compiled this list of Best YouTube and Video Marketing Course, Training, Classes & Certification available online for 2022. This short commercial by a restaurant chain boasts over five million views in the first 10 days of its release. These types of ads are harder to pull off, but if you do, they can be extremely rewarding! Vimeo - With 715 million monthly views, it has become one of the favourites of content makers and viewers. It highlights every year in search in each of these commercials. Isnt it obvious already? Video Content Marketing Strategies (2022 edition) Here are some content marketing strategies that might come in handy for you: 1. 1. By removing all colors and creating the video in pure black and white, the messages come across loud and clear; we're human, we're high-tech, we're craftsmen. At Rohde Nielsen, they wanted to show their potential and existing customers that they are more than bolts and heavy machinery by telling the story of the company through a corporate video. Let us know if any of these commercials have inspired you to create your own video marketing content as well! Humor! Weve got so addicted to scrolling that our attention span is lower than ever. However, it quickly became notorious for its mixed reception. The creative genius behind this video content marketing is that it gives us a unique view shot from hidden cameras. PSA, Dumb Ways To Die, 2012. Google Ads is a marketing strategy that has taken over the marketing platform, providing a new landscape to digital marketing professionals. Lets look at this commercial to understand that. Videos in social media stories are highly engaging. That might be purchasing a product, subscribing to an email list, or downloading a lead magnet. Let us know on social media! Animoto. It gives us an insight into several womens thoughts in different exercise or sports scenarios and ends on an empowering note that resonates with everyone! This commercial has a humoristic take on a serious topic, and it nails it! 6. Epic metal music accompanied by a sledgehammer scene. 14. 4.9/5. This one is a mouthful. If you are a company that sells stools to help one position oneself correct to defecate, how would you make the product appealing? Wed love to hear your thoughts. To get the best results, don't . Ahrefs is one of the more popular tools to grow your website traffic and increase your position in search engine rankings. And why wouldnt they? Tools For Making Videos . Linak sells communication systems to improve communication between caregivers and caretakers. Best of Central Nebraska . Sprint Business: Open a New Office with Sprint Business. Bending and welding steel into shapes is no easy job and requires extreme precision and craftsmanship. It helps your website rank higher in search engine results pages (SERPs), improving your visibility and driving more traffic to your site. One of the most iconic Apple ads, this commercial basically announced Apples latest computer launch. By 2022, more people on Facebook will be viewing and sharing videos than ever before. They ranged from Iron man to videos and photos of athletes, activists, soldiers, celebrities; and normal people from all walks of life. 2022 Digital Agency Network is a property of DAN Global (UK) Limited | Registered in England & Wales. 2022 Stimulus Checks: Why Some Lawmakers Want to Pay You. This is why we say that video marketing needs creative and new ideas for every campaign. This is how Budweiser has been handling its pandemic video marketing for over a year. Thats right; the company took their campaign to a whole other level by making a series of new personalized videos. Talking about funny, heres another entertaining take on an advertisement. The job is described as extremely hard without any pay. This viral B2B video content marketing campaign feels like a personalized recommendation than a marketing attempt, which is perfect. Marketers understood that authenticity meant more than just high-production marketing videos. Their video-related posts enable you to appreciate the value of video as part of your overall marketing strategy. This is exactly what this commercial does. We all have a common problem to care about, and brands are hopping on the bandwagon of social responsibility. Its actually quite a smart move by Google android since it captured its audiences imagination without seeming like it was starting too hard. It also discusses important health matters without making the commercial boring. It has a gigantic library of images, photos, video clips, music, templates, and font. TikTok is all about user-generated content, so brands that post pro video will probably get booed. So, although it does not have high production looks, it gives the brand authenticity by showcasing candid reactions by its customers. Consider this in your next marketing campaign and youll better connect with a changing audience in an unpredictable world. Best Marketing Video Hosting Platforms. Good luck with your video content marketing strategy, and may your ads go viral! The different types of video used for promoting businesses, brands, and products are often explained in interchangeable language, often adding to the confusion rather than the understanding of which style of video to use in different scenarios in your video marketing. Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page. You might also like: "Video Marketings Statistics 2021". The ad ends with an empowering note from the brand, which links the companys values with those presented in the commercial. The Internet today is inundated with videos, and its no wonder why videos have become the most commonly and heavily used How to increase sales for furniture manufacturers, Everything you need for your next product launch, "12 styles of video that promote your business professionally", 10 reasons why explainer videos are effective", "How to build a video marketing strategy", "6 great animated explainer video examples", "Why (professional) video marketing is so powerful". If we have to point it out, we will say that its the transcendental quality of marketing videos that goes beyond selling a product. 6. 1. Jamie Casino Injury Attorneys. Social media video ads. It has an absurdist attitude with dead-pan humor. 2. Why not schedule a brainstorming session and work on your own video content ideas? Union Bank Of Philippines Debuts Cryptocurrency Trading Services in 2022, Kanye West Has Always Hero Worshipped Hitler. June 30, 2022 Pelumi Emmanuel. When: July 11-13, 2022. The most popular videos are funny, oddball, or goofy.