the role of the public information officer fema

A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. News releases should adhere to the Associated Press (AP) Stylebook. For some incidents, implementing a media area may be an important way to manage the situation. Another way to express your key message B. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Even a few minutes of practice can make a big difference. You cantand dont expect them to stay there all of the time. Demonstrating an understanding of media needs and operations. C. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. Campaigns are usually multifaceted, combining events and various media to get the message out. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? Do you know what to do to protect yourself and your family? All of the above, 23. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. Keep the subject and verb close together. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. This awareness-level training is suitable for new PIOs. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Score .9906. endstream endobj 1929 0 obj <. D. is only useful on television infomercials. Speak to several members of the media at one time, especially during an incident. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa Once again, we see a fire threatening our citizens and their homes. Contact commercial vendors to identify contacts and the process for news releases. Resident/Non-Resident, Trainer Program, etc. C. will transfer to a planning position if no media covers an incident. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. What events nationally and globally are in the news? Always connect with the Incident Commander before making any statement to the media. 16825 S. Seton Ave., Emmitsburg, MD 21727 Doug Miser. They knew that they werent being led down another road, that they were hearing things unfiltered. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. Manages resources including supplies, personnel, and equipment. Sit on your coat tail to keep your jacket from riding up. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. Your media list should be current, complete, and tailored to your organization. This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. ), John enjoys boating, swimming, and to fish. Selects the right tools for the messages. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. the feedback has been, you know, we appreciate this. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. The press saw it. Next you need to identifyhowyou will communicate. endstream endobj 495 0 obj <. Many edits, however, can be made in real-time and appear almost instantly online. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 The participant will benefit from participating in entry-level incident command system training prior to taking this course. A. The message should be: How will you get the message to your audience? Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. School, 43 Margaret St. . The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. Social marketing is the use of commercial marketing principles to: A. IS-29.a - Public Information Officer Awareness | FEMA Emergency The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Describe how to manage the news media at the scene of an incident. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. Generally, there is no review before modifications are accepted. Be accessible and return calls and emails promptly. Write out the full term on first usage, as appropriate. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. PDF Public Information Officer - FEMA Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. I would urge you to be careful whenever you travel, Smith said. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. Is the conduit for information to internal and external stakeholders. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. 140-character stand-alone micro-blog statements. The most popular social networking sites have groups, which offer chat boards for members. This course can provide a basic understanding of the PIO function for those new to the position. Private wiki servers require user authentication to edit pages, and sometimes even to read them. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. Email can be used to get people: In order for email to work, you need to have a good email distribution list. Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. *F ;/7Bw1p i~$^y' _r] D. seek media release approval from the Communication Unit Leader., 24. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. Technology has a great impact on your ability to manage the message. That you will get them information and be back to brief themand then do so. Preparing quality written products including news releases. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. Last name. C. only required when dictated by the Incident Commander. Once your campaign is implemented, the last step is to determine its success. 95% B. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. Learn and respect your media contacts deadlines. List the skills needed to be an effective PIO. Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. Two PIOs talking to each other on the phone about a news story that involves both of their agencies. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) The following table shows what you need to provide for a television story, the advantages of television, and its limitations. Mayor Holden: Sometimes you have to get your story out very quickly. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. What do they already know about the topic? D. The ninety-five (95%) segment of the 95/5 concept, 5. Video sharing sites to expand or market a story, and. Sound bite B. News releases are one of the most commonly used tools for PIOs. (Unit 3), Recall preparation techniques that contribute to a successful media interview. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. @8'_= J J0 This is a release that you post online. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu B. cause the intended audience to act on requests in the message. Tools to enhance the flow of public information are housed. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. . ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. A well-executed interview will likely not A. advance leaderships goals. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. When an emergency happens, ICS is implemented. 524 0 obj <>stream Emergency Management Institute Public Information and Warning . Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. Its community preparedness. endstream endobj startxref Campaigns that combine a mix of media are more likely to be effective in influencing people. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B As a PIO, your target audiences include . This lesson presents information on how to effectively communicate with the media and the whole community. Select the right media to reach the target audience. Treat all media fairlydo not play favorites with reporters. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. The media will want to get as close as possible to get pictures/audio/interviews. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. For more information on the Public Information Officer training program, contact [email protected]. Evaluate the effectiveness of your campaign. Work to keep them out of danger as you would any member of the public. .. The test questions are scrambled to protect the integrity of the exam. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. Lets review the different types of communication tools in more detail, starting with print media. Students also learn message development and . The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. Do not be afraid to put bad news first if that is the message. The latest information on activities, events, and resources. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. Resource Typing Definition for Response . Media pools are used to restrict access to an area due to space limitations or safety issues. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. D. has become ever more complex as the challenge of delivering messages has evolved. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). IS-0029.a Public Information Officer Awareness A tornado strikes in the Midwest. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Tammy Kikuchi: Having the Joint Information Center for this event was critical. Are there warnings or other critical messages to be communicated to the public? 0 Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. Grab the attention of your readers so that they will continue reading. Serves as an advisor to the Incident Commander. PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) (Incorrect), John enjoys boating, swimming, and fishing. Click on a program for additional information. Determine information to be communicated to the public. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. Responsibilities of the Components of the ICS Organization. Watching the background. Determining hazard impact is a crucial component in emergency planning. 1. Admissions Fax: (301) 447-1658, Independent Study Program Describe the role and function of the Public Information Officer (PIO). The Public Information Officer may also perform a key public information-monitoring role. Public information can help people make the right decision at the right time. The Incident Commander B. 19. %PDF-1.6 % A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). FEMA IS-29: Public Information Officer Awareness Answers. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. Better yet is the number of people who call and request preparedness kits! B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment.

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